There are several factors for a company to succeed, such as:
– Quality of the products
– Good customer service
– Payment facilities, etc.
But we know that the most important thing for a company to succeed is THE CORPORATE IMAGE.
The importance of corporate image design is made
indispensable in a highly competitive environment, where new companies are born all the time and where consumers are, more than ever, true professionals, where comparative, research and perfection are the pillar on which everything revolves.
The corporate image is a reflection of how a company is, of its personality, its values and emotions with that the client feels identified.
Nowadays, companies not only bet on selling a product, they go much further, offering consumers authentic experiences, hard to forget, thus achieving word of mouth, becoming essential and, above all, brands whose consumption is a pride. For this, graphic design and content strategy are a very important part. The choice of colors, appropriate design and logo can help you ensure the success of your company.
A worked corporate image helps the loyalty of users, as well as increasing the popularity of the brand.
It also helps:
Identification with the brand: Through the corporate image, we get our clients or our target audience to feel identified with the values and philosophy of our company. In addition, the loyalty percentage increases
exceedingly, since the brand is aware at all times of what the needs and expectations of its target audience are.
Identification of products and services: Another issue for which the corporate image is important is because it gives visual coherence to the brand, that is, there is a homogeneity and a relationship between each and every one of its elements, at the graphic level as behavior and communication. Therefore, the company’s products and services are easily identifiable.
Perceived value: The corporate image also increases the value of the products or services offered by the brand. A company concerned about its image, is a retail company, therefore, a reliable company that cares about the user.
Emotional link: As we mentioned, the corporate image deals with emotions and experiences. Companies seek to connect emotionally
with its users.
Strong brand: The importance of the corporate image is also due to helping a company to be strengthened and of security and trust to the user. In addition, the corporate image gives a great sense of professionalism, that in the end is what we all look for in the products we buy. The important thing is to generate pride in belonging to a brand with very strong and remarkable values and objectives.
Research has shown for a long time that it costs much less to attract new clients than to retain them. This has made that the most important brands develop with great care their corporate image to strengthen and
maintain long-term business success.
So what are you wainting to give to your brand the importance of a Corporate Image? Contact us, we can help you!